The heat is on, and rightfully so as June is here and that means summer – at least in the Northern Hemisphere. And Columbia Sportswear is talking about Omni-Freeze ZERO, the company’s new groundbreaking apparel technology, which is the culmination of a four-year development project.
The result is a new line of apparel that actually cooler in hot, moist conditions. It features distinctive blue rings, embedded and visible in the fabric to help disperse heat! How cool is that? About the only thing not cool is that we’ll have to wait until Spring 2013 to try it out.