We can only wonder what Pierre de Coubertin would think? He was the founder of the International Olympic Committee and it was his vision that resulted in the modern Olympics, but he was also very much a product of the late 19th century. So perhaps the news that skateboarding might be added to further Olympic Games might not have sat well with de Coubertin – yet he also knew that the games had to evolve with the times.
At any rate, Tony Hawk told Larry King – as reported by ESPN – that he’d like to see skateboarding in the games and that it was likely that the IOC would add the sport to the 2020 Games. Given that the Hawkman will be 52 if and when this happens we’re not sure he’ll get to go for the Gold, but it would be interesting to see how the Summer Olympics might evolve.
Giro has built a not so small empire with its line of helmets and shoes, and at Interbike last week the company unveiled the Empire, a new custom shoe developed specifically for Taylor Phinney to use in the 2012 Giro d’Italia and Olympic Games. 
No matter where the athletes might be from at the Olympic Games many have something in common – they’re going to the tape. Not the video tape to see a replay but rather brightly colored “Kinesiology” tape that can help enhance performance by increasing blood flow and thus help certain muscle groups during completion and recovery.
While the eyes of the world are on London and the Olympic Games, another world record was set for fitness. This time it wasn’t in the pool, on the velodrome or on the track – it was on the treadmill! Cybex International announced that Forest School in London set the farthest distance covered on one treadmill in 24 hours. The maker of premium exercise equipment provided two 750T treadmills for the challenge.
This week Adidas introduced its new adizero Primeknit running shoe, its first one-piece upper performance design that features seamless engineering technology. The shoe, which is the first of its kind for a running shoe, uses new technology to digitally knit the entire upper in a single continuous piece.
The 2012 Summer Olympics are now just weeks away, and the USA Track & Field team officially has unveiled its new uniforms from Nike, which as we previously reported feature the golf-balled inspired dimples to help make the apparel all the more aerodynamic.
