Nike Golf | Evolving Consumer

Vapor Weight Golf Bag

Not everyone has a caddy to carry their golf bags, and for those looking to slim down, Nike has the answer with its lightest golf bag ever, the Nike Vapor X, which weighs in at less than four pounds. This sleek, sporty looking bag was created by using minimal materials to provide a lightweight design. With Nike’s new lightweight golf bag, golfers will experience more stamina and less fatigue during their round through the benefit of carrying less weight on their back.

Available at retail on November 1, 2011, the new Nike Vapor X golf bag features new, ergonomically designed strap system with therenowned Nike Max Air curved technology. This new strap system combined with several other innovative features promises to enhance the playing experience by elevating performance and maximizing functionality. Continue reading Vapor Weight Golf Bag

Nike Drives Out With New Clubs

Nike has introduced a new clubs, including a new driver and putter that could be a game changers on the greens. First up, the Nike VR Pro Limited Edition Forged driver is the latest addition to the premium VR franchise. This club is already in a very exclusive “club” of players, and is in the bag of Nike Golf athletes Paul Casey and Anthony Kim. And beginning November 1 the Nike VR Pro Limited Edition Forged driver will be available at retail for $419.99.

The Tour-driven pear shaped head design is 430cc and made of a forged construction that addresses the tour athlete’s need for great feel, ultimate control and maximum workability. The Nike VR Pro Limited Edition Forged driver utilizes a new Nike innovation, NexCOR face technology, which promises to maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for an ultra-thin, ultra-hot face and unmatched ball speed. Continue reading Nike Drives Out With New Clubs

Nike Golf Goes for the Dunk

We normally think of Nike’s basketball shows when we think of “dunk,” but Nike Golf is unveiling its latest Nike Dunk (NG) Golf shoe, which will make the rounds on the PGA Tour this fall, and will be available to golfers starting in the New Year.

The shoes do have a link to the court, not the greens. The original Nike Dunk was created as a basketball shoe in 1985. After it was introduced to the world, the Nike Dunk started a commotion when basketball teams began wearing them to match their uniforms. The shoes caught on, and have and Dunks have become the prized shoes for sneakerheads as well as fashion statements for anyone looking to add vintage style to their shoe collection. Nike even kept original Nike Dunk shoes that were created 25 years ago, to ensure that the Nike Dunk NG feels just the same as the Dunks that people have grown to love. And as the shoes move from the courts to the fairways, Nike ensures that these will do so without compromising performance for golf. Continue reading Nike Golf Goes for the Dunk

The Shoe of the Tiger

Everyone always talks about “the eye of the tiger,” but this month the talk could turn to the “shoe of the Tiger,” as in the new Nike prototype shoe for Tiger Woods, who has been working with one of the directors of Nike’s Innovation Kitchen. Tiger Woods and Tobie Hatfield, along with Nike Golf, have created a Nike Free prototype shoe that the golfer will wear during this week’s WGC-Bridgestone Invitational (August 3-7, 2011).

Developed in 2004 by a group led by Hatfield, the Nike Free provided “natural motion” technology that mimics and conforms to the natural motion of the wearer’s foot, while providing the protection and traction of a lightweight performance shoe. The Free-inspired elements in the new prototype model allow for greater movement for the front of the foot, while increasing stability with mobility.

“This will help give Tiger greater stability as he addresses the ball,” says Hatfield. “The freedom of movement that natural motion technology delivers will also allow more power to be released through the swing rather than through the body, which can happen when your feet are too static.” Continue reading The Shoe of the Tiger

Nike Goes to the Moon – Sort of…

This week Nike Golf announced that its latest shoes for the US Open, the Lunar Control golf shoes will be available to the public. Traditionally these shoes are usually only created for Nike’s tour athletes, but this year everyone can take a swing at getting a pair.

The Limited Edition Nike Golf Shoes were created and developed with insight from the number 10 golfer in the world and US Open contender Paul Casey. These shoes deliver just the right combination of stability and comfort, while still be the lightest-weight performance shoe on the tour – and they look good too!

The shoes feature Flywire construction; offer ultra light, springy Lunarlon cushioning, and feature waterproof performance leather by Sadesa, so you can hit a full 18 holes without making your feet like they’re on a walk to the moon!

Nike Lunar Control Men’s Golf Shoes Official Retail Site
[ Via BeSportier: Limited Edition Nike Golf Shoes : US Open Lunar Control]

Nike Gets Into the Groove With New Drivers

Nike Golf has announced the upcoming availability of its Nike VR Pro wedge, the lasted innovation to its VR Pro line. The VR Pro wedges are developed out of a precise forging process resulting in a wedge that offers accurate shot-shaping performance.

The maker is also putting a good face forward, as the VR Pro wedge promises to be the most exact wedge face Nike has ever created. Each wedge face features more grooves, resulting in cleaner, more consistent ball flight and spin while still conforming to the new USGA and R&A rules. The promise of more grooves closer together and deeper on the clubface is more control and consistency in all conditions off of the clubface.

To get the “facelift” done, Nike’s team uses a precision laser crosshatch pattern that is applied to the land area between the grooves. This pattern adds three times the surface texture versus conventionally finished faces, creating more spin in all conditions. In addition the wedge gets precision-forging, a technique that eliminates most hand work and ensures consistency and maximum performance throughout the set. As a result each iron face is milled to a perfectly flat surface, and is then carefully die-stamped, pressing grooves to exact specifications for extremely low variance and shot-making consistency.

With this new face forward Nike Golf will be truly in the groove April 1 when the wedge is available in satin chrome or brushed oxide RAW (MSRP: $149.99).

Nike Golf Official Website

Nike Tees Off With New Golf Balls

Can Nike do for golf balls what it did for athletic shoes? No doubt that is what the company is looking to it, as it unveiled its new 20XI premium golf ball franchise. And yes, there even a “swoosh” adorned on the side, but from the outside these new balls otherwise look just like every other golf ball.

What makes these balls stand out is what out is that these feature innovative golf ball technology that will reportedly dramatically enhance the performance of golfers around the world and, at the same time, propel golf ball manufacturing into an entirely new level of innovation. Those are big claims, but again this is coming a company that has delivered on its past bold statements.

The Nike 20XI golf ball features a combination of proprietary technology that has actually never before been seen in the golf industry, and more importantly is the result of four years of collaborative research and development between Nike Golf’s golf ball engineers and a team of material and science experts at DuPont. Together they went to the core of creating a golf ball, as in the actual core and opted to bounce out the old conventional rubber core with a radically new resin material. Rubber has been the traditional core for years, so the switch to resin is quite a big deal. Continue reading Nike Tees Off With New Golf Balls