There’s never been a better time to get fit. Technology and the Internet have combined to make it easier than ever to record and track your health. From advanced pedometers like the Fitbit to wearable bracelets like Nike’s Fuelband, we’re living in an era where tracking your day-to-day health is as easy as updating your Facebook status.
However, a new study from New York-based NPD Group shows that while consumers are highly aware of all the latest health gadgets, many are still reluctant to purchase them. For instance, of the men and women polled for the NPD Group’s digital fitness study, only 9% have ever used a heart rate monitor. Making matters worse, nearly half of those who have used one have borrowed it from a friend or relative. Continue reading Despite High Awareness, Consumers Reluctant to Buy Fitness Gadgets