Everyone always talks about “the eye of the tiger,” but this month the talk could turn to the “shoe of the Tiger,” as in the new Nike prototype shoe for Tiger Woods, who has been working with one of the directors of Nike’s Innovation Kitchen. Tiger Woods and Tobie Hatfield, along with Nike Golf, have created a Nike Free prototype shoe that the golfer will wear during this week’s WGC-Bridgestone Invitational (August 3-7, 2011).
Developed in 2004 by a group led by Hatfield, the Nike Free provided “natural motion” technology that mimics and conforms to the natural motion of the wearer’s foot, while providing the protection and traction of a lightweight performance shoe. The Free-inspired elements in the new prototype model allow for greater movement for the front of the foot, while increasing stability with mobility.
“This will help give Tiger greater stability as he addresses the ball,” says Hatfield. “The freedom of movement that natural motion technology delivers will also allow more power to be released through the swing rather than through the body, which can happen when your feet are too static.” Continue reading The Shoe of the Tiger