CES: Nike and TomTom Partner Up for SportWatch GPS

CES maybe over but we’ll be posting about all the cool stuff all week long.

Some partnerships just seem like a match made in heaven, and we’re not talking about Peanut Butter Cups either. Last week at the Consumer Electronics Show we heard an announcement that frankly was more earth shattering than the Apple iPhone for Verizon deal. Nike and TomTom are collaborating to create the Nike+ SportWatch GPS, which will now utilize TomTom’s GPS functionality.

This will provide athletes with the ability to know where they’re going as well as how much they ran, plus all the usual information including calories burned, pace, distance and time. The Nike+ SportWatch GPS will feature the same simple and intuitive user interface as the past models with a mere three buttons and tap screen for navigation. Continue reading CES: Nike and TomTom Partner Up for SportWatch GPS