You may imagine your run as a form of art. You go out, push your body’s limits, brave the elements, and sweat it out a few miles. But when you get home, the run fades. What if you could display a print that marked your tracks?
Nike, working with YesYesNo in collaboration with DualForces, produced the project Nike+ City Runs. Participants wearing Nike+ went on runs around New York City. Runs were then plotted on a lithograph-esque map of the city. A line representing the runner’s path is brighter and wider depending on the speed and intensity of the run.
For a SoHo store location installation, the project tracked a year’s worth of runs from the Nike+ website. YesYesNo created software that palyed back runs throughout New York, London and Tokyo. The runs showed tens of thousands of people’s runs, which animated the city in a black and white relief.
OpenStreetMaps created the maps used for the project.
This was part of the launch of the Nike Free Run+ 2 City Pack Series.
[Via psfk]