As baseball season opens, Rawlings Sporting Goods Company announced this week a new initiative to get kids out from in front of the TV. Time to put the joysticks down and pick up a ball, as Rawlings announced the creation of “National Play Catch with Your Kids Month,” a new platform to promote kids’ physical activity during the summer months. This effort is further designed to encourage families to come closer together through the game of playing catch.
“As the exclusive supplier of baseballs to Major League Baseball and the glove of choice for more pros than any other brand, Rawlings has truly owned this activity that evokes childhood memories for both fathers and sons, and has for years,” said Kurt Hunzeker, senior director of brand marketing for Rawlings. “Our mission is to enable participation in the game, even in its simplest form of playing catch, but the bigger goal is to provide a new avenue to promote daily physical activity.”
The month-long celebration will begin this June with Rawlings pitching in. This includes a national cause marketing effort, with the announcement last month of its Rawlings Replay gently-used equipment trade-in program, and its continued activation efforts within communities across the U.S.