Adidas Takes to the On-Field Tracking

In the old days “track and field” use to mean the sport, but today data tracking allows for better training and conditioning on-field and on-court. Adidas has unveiled its new miCoach SPEED_CELL, the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.

The device, which sits inside a specially designed cavity in the outsole of the shoe, can work with a range of sports including soccer, football, basketball, tennis and running, allowing users to monitor, evaluate and increase their performance.

“Understanding individual performance data is one of the best ways to improve your game,” said Mark Verstegen, founder and president of Athletes’ Performance. “For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.” Continue reading Adidas Takes to the On-Field Tracking