If you find yourself in China, you can catch a cab and get a workout at the same time. Touchmedia, China’s largest in-taxi interactive media company, launched a Mr. and Miss WOW Campaign last month to boost public health. The campaign has four parts, including an “In-taxi Workouts on Wheels,” which offers guided exercises for taxi passengers; along with ongoing health tips, a health survey and a WOW 45 Day Challenge.
So far more than 21,000 taxi passengers have applied for the 45 Day Challenge, while the survey has been completed more than 214,000 times. Continue reading Catch a Cab to Workout