Interbike is less than two weeks away, and attendees will have a bit of extra incentive to bring their A game. Last week Interbike announced it has a new mobile app that will help attendees interact and stay connected with the industry during next month’s trade show.
Now, in partnership with Stravea, Interbike will add a little friendly competition to the mix during the OutDoor Demo event. Any rider attending the trade show’s OutDoor Demo will be able to visit Strava.com and create a free account to take part in the Strava OutDoor Demo Challenge, where riders can track performances of one another. The app is free for download to iPhone and Android devices. Continue reading Interbike 2011: Competition Heads Up With Mobile Challenge