httpv://www.youtube.com/watch?v=MTpiBQ8ZSkY&feature=related
If you’re on your feet a bit, they probably hurt. You may at least need out of your shoes after a long day. Swiss shoemaker Joya claims to have the opposite effect on the wearer. MBT shoe creator Karl Müller sold his company and went on to create Joya Shoes. Continue reading The Joya of Walking
The rocker shoe craze isn’t going anywhere. Korean company Ryn is among the newer introductions to the American Market. Ho Hyung Lee, who worked at a sneaker factory in Pusan, Korea, developed Ryn footwear. When he had to leave his job for an emergency knee operation, he decided to develop a pair of shoes that would help him recover, and aid others plagued by joint pain and those who want to tone up.
Walking on a bumpy, packed sand surface is supposed to be better than an even, paved surface for your feet and leg muscles. That’s what the company MBT came up with a few years ago and this season shoes with the but-busting concave soul have been released by many brands. Avia is one of those, but they created a double rocker, or the rocker concave soul with an air pocket under the arch. Three models include the ishape, iburn and iquest. The negative heel, double rocker and low density forefoot in each shoe model claims to make downtime activity productive by building muscles in the leg and quads – those muscles in the rear. This is done by making you work for every step by rolling your foot over the shoe’s soul.
Avia has a history of innovation since its beginning in 1079. Soleredemption.com has an interesting profile on the company’s progress.
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