The name 3T, formerly known as TTT, has been making high-end cycling components since 1961. On the year of its 50th birthday, this Italian icon has decided to launch an all new product line – complete wheelsets. Two new clincher wheels, the Mercurio and the Accelero both benefit from clean-sheet whole-system design: key performance measures of aerodynamics, weight, inertia, strength, stiffness, and braking equal or exceed the best available; patented hub provides easy maintenance and cassette interchangeability.
TTT (now 3T) was founded by Mario Dedioniggi in 1961 in Torino. 3T handlebars and stems quickly became popular with Italian racing cyclists, and by 1970 they were in widespread use in the professional peloton. 3T was among the first cycle component manufacturers to switch production from steel to aluminum alloys. The firm worked closely with pro racers to refine handlebar design. 3T ‘bends’ took their name from the champions of the era – Merckx, Saronni, Moser, and Gimondi. Continue reading 3T Enters the Next 50 Years on New Wheels