From Bicycle Retailer: Nike cuts ties to Livestrong
Nike will stop manufacturing Livestrong-branded products following the 2013 holiday season, ending a nine-year relationship that has pumped more than $100 million into the nonprofit founded by Lance Armstrong. Continue reading Weekend Reading List (06.01.2013): Nike to Livestrong No More, Off to the Races, Ice Man Cometh, Helmet Disconnect
You can show your determination and support the cause while spinning through the winter season come January. That’s when LIVESTRONG Fitness and Johnson Health Tech will release the LS281C, a special-edition indoor training cycle that honors the 28 million people living with cancer today.
The indoor training bike retails for $1,699, and LIVESTRONG Fitness plans to release a total of 500, each individually numbered, and with each sale $1,000 will be donated to LIVESTRONG.
“This cycle honors those who courageously live with cancer on a daily basis,” said Mike Olson, Executive Vice President of Retail for Johnson Health Tech NA. “We are honored and humbled to support such an important foundation, whose mission is not only to inspire and empower cancer survivors, but to take preventative steps through education and an active lifestyle. We’ve put the same passion and excellence into our line of LIVESTRONG Fitness equipment, allowing people to take responsibility for their own health and join the fight against a disease that is sometimes preventable.” Continue reading LIVESTRONG and Johnson Health Tech Offer Special-Edition Indoor Training Cycle
RadioShack made a smart move by sponsoring a pro cycling team, and while Lance Armstrong didn’t have the best Tour de France, Team RadioShack did do extremely well overall, winning the team competition. The retailer is also making a smart move by helping promote Lance’s LIVESTRONG campaign, which fights for the 28 million people around the world living with cancer today. Now you can show your team spirit whilst protecting your devices.
For the holidays RadioShack is carrying soft-touch polycarbonate cases that are part of the LIVESTRONG. These cases, which offer robust protection for mobile devices, are available for the Apple iPhone 4 ($24.99) and the iPad ($39.99). The cases boast a slim snap-on design that is form-fitted for the devices, and each adds protection without adding any extra bulk.
The cases feature an impact-resistant materials that provide strength and durability, while the rubberized surface further provides a nice secure grip.
All eyes are on Oakley, or is that Oakley is on the eyes at this month’s Tour de France? The performance eyewear maker has announced updates to the glasses that will be worn by the competitors, and which will now be available to fans as well.
Among the racers wearing the new Oakley glasses will be Lance Armstong, and he’ll be sporting LIVESTRONG versions of the Oakley Radar and Jawbone models. Each is available with quick change-out lenses, including the G30 lens that is being used by Armstrong. There will also be new Clear-Black Iridium Photochromic lenses with new technology that automatically adjusts to changing conditions – like those in parts of France where it can go from rain to sunny skies.
Fabian Cancellara will also be riding in the Tour with Oakleys and while his chances to get back the Yellow jersey maybe off the radar, it will be the Oakley Radar glasses that will let him see the saw. He won’t be alone, as Carlos Sastre will also have his Radar on. Finally, look for Mark Cavendish to sprint to the finish with a pair of BMX Chrome Jawbone. Let’s just see if he actually can earn the green ones!
BehindTheTour.com to check for information on Oakley riders and daily updates on the race.