This week cycling apparel maker Primal announced that it had donated more than a million dollars to the cycling community last year. The Denver, Colorado-based company said this is part of its ongoing commitment to the progression cycling and cause-related organizations. Through its dedication to sponsoring events and organizations that benefit people’s lives, Primal contributed more than $300,000 in cash and over $800,000 in product last year alone.
Primal has been a long standing supporter of organizations that include the League of American Bicyclists, Bike MS, NICA, IMBA, Tour de Cure, Bicycle Colorado, People for Bikes, US Military Endurance Sports, Rails to Trails, the Alliance for Biking and Walking and Trips for Kids, among many more.
“Giving back is a part of our culture here at Primal,” said Dave Edwards, founder and president of Primal, “and as we’ve grown we have been able to drastically increase our commitments and support of organizations that make a difference in the cycling community and around the world.”
A major part of Primal’s contributions come through the Primal Gives Back Program, which is open to all teams who participate in a charitable cycling event. For 2014 Primal has already announced several new and continuing sponsorships that will include partnerships with NICA, Bike MS, Tour de Cure, the National Bike Summit, Colorado Bicycle Summit, Sea Otter Classic and the Bicycle Leadership Conference.