Triathlon season, despite what the current weather situation, is just around the corner, and this month Trek and K-Swiss held a tam camp in Kona, Hawaii, where the latter introduced four new running shoes for 2011, as well as a new trail shoe that will hit it in 2012.
This is quite a step forward for K-Swiss, which just a few years ago was primarily a tennis brand. Now the times have changed and K-Swiss looks to be a major player in the running market – despite the fact that the company has been on somewhat shaky ground, recently noting that worldwide revenue for 2010 was down almost 10 percent.
But now the company looks to be putting its best foot, or rather shoe forward for 2011. Triathlete reported last week that K-Swiss rolled out the four new shoes, which include the Kwicky Blade-Light, a trainer/racing shoe built upon the Blade-Light sole; the K-Ruuz 1.5, ultra-light flat; the Blade-Light Run, which will be available in a safety-oriented neon reflective sole; and finally the Blade-Max Trail, which features a sturdier version of the Blade-Light sole.
[Via Examiner: Atlana Shoe Market: new models from K-Swiss]
[Via Triathlete: K-Swiss Reveals 2011 Running Shoes At Trek/K-Swiss Triathlon Camp]