There is a certain irony in that many bicycle lights are located far higher than those on an automobile, which means that it isn’t able to illuminate the road as well. But Kent Frankovich and Adam Pettler had a revolutionary idea: mount the bike light on the wheel, which in turn put it closer to the ground.
The pair launched a Kickstarter campaign, with the goal to reach $43,500 and eventually raised more than $215,000, and the end result is that cyclists can now buy the new Revolights. Video after the jump