- He’s not an athlete, he just plays one (badly) on TV
Nike didn’t drop Tiger Woods as a spokesman after all of his “problems,” which suggests that even bad boys can still sell products. But the recent decision from K-Swiss to use a fictional athlete to market shoes seems way, way off base. A newly launched ad campaign for the TUBES fitness shoes from K-Swiss features “slightly delusional ex-professional baseball player” Kenny Powers, played by actor Danny McBride, from the HBO series Eastbound & Down. Considering that Powers seldom thinks before opening his mouth, it is an odd choice for a spokesman.
But David Nichols, executive vice-president of K-Swiss sums it up another way, “we wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers?” Continue reading K-Swiss Gets a Little Too “Powerful” With Tubes Campaign