Several forces recently joined together to promote the Active Play Presidential Active Lifestyle Award (PALA+) Challenge. Those forces include the U.S. Department of Health and Human Services Secretary Kathleen Sebelius; the President’s Council on Fitness, Sports & Nutrition (PCFSN); the Entertainment Software Association (ESA); and leaders from the U.S. video game industry.
The Active Play Presidential Active Lifestyle Award Challenge aims to highlight active video games as one way to help Americans lead more active lives. Continue reading President’s Council, ESA Join to Promote Active Video Games
Last year Microsoft sold 10 million of its hands free controllers for the Xbox 360, making it a very Kinect’ed Christmas. And instead of sitting on its hands free Kinect all year, Microsoft – along with many third party developers – are offering the promise of another big season. The Wall Street Journal reported this week that by holiday Microsoft will have 75 titles that offer the promise to get off the couch for gamers.