If you have been watching the Tour de France, you may have noticed the three letters ‘BBB’ on the side of a few helmets worn by some of the racers. In the United States, the three letters BBB stands for the Better Business Bureau, but the BBB logo on the side of the riders’ helmets stands for something else. Based in the Netherlands, the company Bikeparts for Bikers by Bikers or BBB is a company who is sponsoring a number of top riders in the Tour including the brave King of the Mountains leader, Johnny Hoogerland who was involved in that horrific accident caused by a reckless French television support vehicle last Sunday. Continue reading Who or What is BBB?