Tag: John Burke

Holiday Gift Idea: The Great Trek Story

Trek Bicycle President John Burke has offered the ultimate tribute to his father and company founder Richard Burke, in the new book The Last Great Thing. This tells the story of how Richard founded the company in a red barn in Waterloo, Wisconsin and through the years has become one of the most respected brands in the bicycle world.

“I wrote the book for my children but the further along I got, the more I thought that what my father left behind could benefit more people than just the family he loved,” said John Burke. “I hope that readers will find his message as inspirational as I still do.” Continue reading Holiday Gift Idea: The Great Trek Story

Trek CEO to Offer Keynote at Interbike

We know where we’ll be on the morning of September 19. We’ll be in Las Vegas at the Interbike Trade Show, and more specifically we’ll be at the Industry Breakfast, presented by Bikes Belong and NBDA. For this year’s inaugural industry breakfast John Burke, CEO of Trek Bicycle Corporation will be on hand to deliver the keynote address.

Burke’s keynote presentation is expected to address a clear plan to get the U.S. bicycle business from $6B to $10B a year by 2020, and what the industry needs to do to make it happen. He plans to describe the crucial role that the industry—retailers and suppliers–must play to create an effective movement that links bike businesses and consumers to shape a cycling-friendly future. This call-to-action presents the pathway to doubling the size of the U.S. bike industry and dramatically increasing IBD sales. Continue reading Trek CEO to Offer Keynote at Interbike

Trek Bicycles Syncs With Online Sales

Some products are easy to buy online. A book, a DVD, even some basic clothing can be bought without a visit to an actual brick and mortar retailer. But some products, such as bicycle accessories, are better when bought at a retail outlet, where size and feel aren’t just important, they’re crucial.

The downside for many retailers is that it is difficult to carry endless models of every product available. But now Trek Bicycle has announced that it will be helping qualified brick and mortar retail shops get the best of both worlds. The manufacturer has launched “Trek Sync” and fulfillment services, where Trek will warehouse and fulfill aftermarket product orders placed on Trek retailers’ websites. To ensure a seamless transition to ecommerce, retailers will have access to Trek’s network of warehousing facilities, professional distribution staff, and logistics expertise while remaining the point of transaction. Continue reading Trek Bicycles Syncs With Online Sales