With so many products now made of carbon fiber and plastics there is the concern on how these materials will eventually be recycled. Products should be made to last, but that doesn’t have to be last forever in a landfill. Fortunately, there are still items that are made to last from natural materials. These items allow you to think about which grandchild might be inheriting them instead of how will they be disposed. The people at Iverson Shoenows believe in making a product that will last – not one season or even a few seasons, but a lifetime. Since 1954, Iverson has been crafting some of the finest quality snowshoes and they are still making them in America.
Based in Shingleton, Michigan for over 50 years, Iverson has been making their snowshoes from premium Michigan White Ash, full grain rawhides and pure copper hardware. The consumer side of the business was started by Clarence Iverson after word got out about his design and construction of snowshoes for the State of Michigan. His design solution was simple – create a snowshoe to walk on top of the snow instead of through it, there by reducing the energy expended and provide maximum weight distribution for optimum flotation. All while making a product that would withstand the brutal backcountry of the Upper Peninsula. Continue reading Made in America: Iverson Snowshoes