This week Interbike, the largest bicycle industry trade show in North America, announced that for 2013 the show will allow select consumers to attend the event. According to the organizers the new program’s primary intent is to showcase the industry to some of its most loyal enthusiast customers.
This limited-access initiative, called Interbike by Invitation, will allow registered retailers to invite their best and most loyal customers to attend. These special invitees will be treated as special guests of that shop and will be afforded preferential treatment at the show. Interbike will not be adding a day for this initiative, and instead will be extending Friday’s hours and allowing access to both consumers and retailers on Friday, September 20, 2013. The show will now be extended to 6:00 pm on Friday instead of the previous 4:00 pm.