Last week Nike released its Sustainable Business Performance Summary, in interactive form. This report is meant for consumer consumption and really illustrates the efforts the company is making to reduce, reuse, recycle and be responsible. It’s worth taking a look.
Upon loading the site you use the scroll wheel on your mouse to make the action start. As you scroll, a runner picks up speed across the screen. Scroll backwards and she runs backwards. Take a peek.
Nike Responsibility Report
[via: TriplePundit: Nike Challenges Customers to Design Their Own Virtual Green Athletic Wear]