Tag: Innovations Design and Engineering Awards

Thursday Reading List (11/10/2011)

Welcome to a weekly digest of web links I think are worth checking out. These items include articles, images, and video. Please comment on what you find interesting. If you have something to share, please submit links of interest to mike@kineticshift.com.

 

British TV Ad for Christmas

This week sees the Christmas installment of the British store Halfords ad ‘ That’s Helpful, That’s Halfords’ campaign, with a 30 second Bike TV commercial, designed to encourage parents to come to Halfords to buy bikes for their children’s Christmas presents. The young girl is shown riding and enjoying her new bike in all seasons and weather. So take a cue from her and get out and scream while you are at it.

Video after the jump

SPOT On With CES Innovations Award

The Consumer Electronics Show is still more than a month away, but at the recent CES Unveiled press event in New York City the DeLorme Earthmate PN-60w with SPOT Satellite Communicator was named winner of the CES Innovations Award. The Innovations Design and Engineering Awards program recognizes the most innovative consumer electronics (CE) across 35 of industry categories.

The Earthmate PN-60w was recognized as it the world’s first handheld GPS capable of sending custom text messages using SPOT satellite technology, and is thus ideal for outdoor enthusiasts (as well as international relief workers).

“DeLorme is deeply honored to receive this prestigious award, and especially excited to showcase the PN-60w with SPOT to the worldwide market at the upcoming Consumer Electronics Show in January,” said DeLorme Vice President Caleb Mason.

The Earthmate PN-60w with SPOT Satellite Communicator previously received a Popular Mechanics Breakthrough Award and a National Geographic Adventure Gear of the Year honors.

DeLorme

SPOT