Tag: HTC

HTC Hangs Up Pro Cycling

Last week High Road Sports announced that the team was disbanding. Team manager Bob Stapleton noted that Team HTC-Highroad would dissolve at the end of the 2011 season after a failure to find a new sponsor. Title sponsor HTC’s contract had ended.

We at KineticShift are sad to see the team break up, but it has been an interesting ride for High Road, but also for the partnership between mobile phone makers and carriers and professional cycling. HTC is just one example, and from 1991-2003 was actually Team Telekom, after the Deutsche Telekom. From 2004-2007 it was T-Mobile-Team, and then after a period of non-phone sponsorship it called up HTC in 2009 when it first became Team Columbia-HTC followed by Team HTC-Columbia before this year’s HTC-Highroad. Continue reading HTC Hangs Up Pro Cycling

Hands on: Water Bottle Round-up – Elite Corsa

KineticShift.com continues our hands on test of water bottles.

Serious athletes are often considered the elite. But does the Elite Corsa water bottle, which is used by professional cycling teams including LiquiGas and HTC during major races including the Tour de France,  have what it takes to stand up to the true elite? And does it have what it takes for those who tend to use the bottles over a season instead of tossing them to the road after a single use? Here is what we found.

Elite’s Product Description: Soft squeezable construction; New triple- function cap with soft push-pull nozzle is easy on the mouth and  delivers fluid fast; Easy to grip bottle with ergonomic shape; wide mouth opening for easy filling and cleaning; dishwasher safe and BPA- free; 550ml liquid capacity

Bottle Sizes: 550ml (approximately 22oz). The Super Corsa is available in 750ml
Plastic: Polyethylene
Country of Manufacture: Croatia
Retail Price: $7.00 (est.) Continue reading Hands on: Water Bottle Round-up – Elite Corsa

Tour de France: Catching Up with HTC Columbia Out on the Road

We reported earlier this month that Team HTC Columbia had partnered with Google, and while the Tour de France is heading towards Paris you can still track the placement of riders in real time. Each rider with Team HTC Columbia is using the My Tracks program, and is carrying an HTC Legend device, so this allows for the location to be provided via GPS in real time.

You can also see the individual rider’s power, speed, cadence and heart rate data. About the only thing you can’t see is who is going to be the new lead out man for Mark Cavendish.

[Via ZDNet] 

Tour de France 2010: High Road Sports Teams Up With Google and Skype

Follow Mark Cavendish and the rest of Team HTC-Columbia throughout the Tour de France

This year fans of the Tour de France will be able to follow the HTC-Columbia riders in real time, thanks to a new technology and marketing collaboration with Google Inc. High Road Sports announced that will work with the Internet search engine giant, along with team sponsors HTC and SRM to provide data from the HTC-Columbia riders during this year’s tour.

This partnership won’t just let you see where the riders are on the course, but will give you details on track speed, heart rate of specific riders, power output and other data that is provided by the SRM power meter! So if you want to know how much power Mark Cavendish cranks out in a sprint, or the heart rate of Marco Pinotti in a time trial, you’ll be able to track it.

 Taiwan based HTC, which was the maker of the first Google Android powered mobile handset, worked closely with SRM, Google and High Road to develop the HTC Legend smartphone. These will collect real time racing and location information, which in turn can be transmitted wirelessly to Google’s own servers. The phones will run Google’s mobile application “My Tracks,” which can read the racing data directly from the SRM sensors on the HTC-Columbia rider’s bikes. 

And when Cavendish makes his famous “phone gesture” while crossing the finish line we’ll have to wonder if he’s thinking make a call with Skype. HTC-Columbia has also signed a deal with the global telecommunications service, and the Skype logo will make a debut on the jerseys as they ride through France.

High Road Sports: Team HTC-Columbia

Check back throughout the Tour de France for the news and updates on latest technological advances in the world of cycling.

Team Radioshack Cycling Made its Debut; HTC-Columbia Wins First Tour of the Year

Remember the hype last summer; seven times Tour de France winner Lance Armstrong announced a new professional cycling team? Well, Team RadioShack Cycling actually made its debut last week in the Santos Tour Down Under, which marks the official start of the pro cycling season. Yes, it is still about six months until July’s Tour de France, but cycling is much more than just the big show through France – and for the record this year’s event will begin in The Netherlands! Cycling can be confusing when nations are considered.

This was the 12 annual Tour Down Under, which ran from January 17 to 24, and it was won by Germany’s Andre Greipel (only the second ride to win this race twice) who races for the American HTC-Columbia team, the most winning team in cycling. HTC by the way is the Taiwanese-based mobile phone company that made the first “Google Android Phone,” the G1 for T-Mobile (itself a German company). HTC has a three year sponsorship deal with owners Team High Road. And actually the HTC-Columbia team had formerly been the T-Mobile Team, but following some scandals we won’t bring up, the team switched nationality from German to American, after T-Mobile dropped its sponsorship! Confused? Maybe this is what makes cycling, and those high-tech sponsors, just all the more interesting to viewers.

And while Armstrong didn’t win, he wasn’t expected to do so. He’s just getting in shape for the big show in France!