When we heard that H&M was going to introduce a line of cycling attire we weren’t sure what to think. Did the clothing retailer just add an athletic section? But it turns out that this isn’t exactly racing attire, but more along the lines of fashionable clothing for those who like to cycle and don’t want the spandex look.
H&M is partnering with Brick Lanes Bikes and will deliver a lineup of backpacks, shirts, waterproof jackets and pants. The clothing is set to roll in March of next year. Video after the jump