This week best-selling author acclaimed celebrity trainer Harley Pasternak, renowned fitness and nutrition specialist, got in the game. He will work with Majesco Entertainment Company in a strategic partnership to develop and produce interactive electronic games based on his 5-Factor Fitness Program. The key to his program is fives, where users can see results in just five weeks through five-ingredient meals, five times a day combined with Harley’s fitness program of five-minute sets.
“Backed by degrees in both nutrition and fitness, Harley is the pre-eminent Hollywood trainer, responsible for some of the best celebrity bodies on stage and screen, including Katy Perry, Megan Fox, Lady Gaga and Rob Pattinson,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Harley’s appearances on Oprah Winfrey and Rachael Ray have helped drive the growth of his 5-Factor brand and convert millions to his distinctive nutrition and fitness program. His program is the type of holistic approach that translates perfectly into motion-based video games that let players take control of their own health in a fully interactive way.”
“I’m thrilled to be partnering with Majesco to create a ground-breaking fitness game based on the same 5-Factor program I use to train all my clients,” said Pasternak. “I designed the program to get celebrities in top shape as quickly and efficiently as possible. This game will give everyone access to the simple yet effective training techniques I’ve used to achieve phenomenal results for some of the best bodies in Hollywood.”
Gamers can look to take it the fifth level in late 2011 with the official Harley Pasternak 5-Factor Fitness game.