adidas just launched its adiPure 360 training shoe. The adiPure 360 is a multi-directional and multi-purpose training shoe. The company is making both a men’s and women’s version. Continue reading Training Shoes Get Pure, adiPure 360
Tag: gym shoe
‘No Shoes, No Entry’ – Not with Adidas!
Summer is ending, and the days of going barefoot will soon give way to snow boots and parkas. That might be a stretch, but it is certainly going to be shoe weather soon. But now Adidas has a way to drag out the feeling of going barefoot with a new shoe – the adipure Trainer.
What makes this new offering from Adidas unique is that it is not designed for running, it is designed for use at the gym. The adipure Trainer promotes the ’natural movement’ of the body by harnessing the natural mechanics of your own body and uses that to strengthen the muscles, build balance and promote dexterity.
“A lot of engineering went into making your foot a high performance machine,” said Mark Verstegen, founder of Athletes’ Performance. “To achieve your full potential during a workout, focus on how your foot interacts with the ground in the same way you think about how your hand interacts with a ball or a bat. Using your foot’s natural power and movement will help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”
(Video after the jump) Continue reading ‘No Shoes, No Entry’ – Not with Adidas!