Even if a bike is just for commuting the Italians know you should look good going and getting there. To this end Italian luxury goods designer Gucci is rolling out a bicycle with Italian bike maker Bianchi. The result is a Gucci branded road machine that will feature plenty of style for commuters, and a helmet to match.
The bike will feature a black carbon fiber frame, with the Bianchi by Gucci logo on the frame and seat, while the helmet will be available in white and black and feature the signature green/red/green branding by Gucci. What strikes us as odd is that from the photos the signature Bianchi “Celeste” color seems to be missing. Hence this is why it is a Gucci brand bike (as in Bianchi by Gucci). Likewise, the price is all Gucci with the bike reportedly carrying a $14,000 price tag while the helmet will retail for $890. Hardly small change for commuters, but can you really put a price on style – apparently you can and it is almost $15,000! Continue reading Italian Style: Gucci and Bianchi Partner for New Bike and Matching Helmet