Title sponsors are big business in the world of sports, and this is very apparent in the world of professional cycling. This week Slipstream Sports, which had been competing in professional cycling races including the Tour de France as Gamrin-Barracuda will become Garmin Sharp.
While Barracuda Networks will continue as an important co-title sponsor, and team materials as well as the website will refer to the team as Gamrin-Sharp-Barracuda, the official UCI-registered name of the team will be Garmin-Sharp (GRS).
TV and electronics maker Sharp is celebrating its 100 years in 2012 so we see this as a fitting way to draw some international attention. Continue reading Name Games: Slipstream Sports and Garmin Joined by Sharp