Gore-Tex | Evolving Consumer

Covering the Digits

When you’re out on the slopes you could leave the phone in your pocket (or even home) but you know you’re going to reach for it, and with the Burton Gondy Leather Glove you don’t even need to expose your hands to the cold.

These feature a soft and supple leather shell, Themacore insulation, and GORE-TEX waterproof membrane that will keep the fingers dry, while the TouchTec enabled leather palm is optimized for touchscreen control. If you don’t have these on your hands… leave the phone in the pocket (where it belongs).

Burton Gondy Leather Glove Official Website

Spring Rain and Sunice

Spring can mean spring showers and Sunice Golf will have you covered. The company has introduced its 2014 Outerwear offerings, which include bold colors including black and neon.

Sunice continues to design and develop seven different categories in their Spring 2014 offering including the new Sunice Outerwear collection EDGE – a trimmer fit using Gore Tex enhanced with Paclite technology, Hurricane, Tornado, Typhoon, Pro Sport and Sport but with a major focus on our layering systems. Collection details after the jump

Boots to Board

The ECCO Roxton GTX Snowboard boots aren’t just for the slopes. Rather this comfortable modern boot offers the snowboarding look, complete with uppers made of oiled leathers and textiles, while the wool lining with lambskin will keep the digits inside nice and warm. There is even a removable 5mm felt inlay sole to provide extra cushioning. The Gore-Tex membrane will keep feet dry, while the flexible sole will keep you comfortable while you shovel out the driveway and get inspired to head to the mountains.

ECCO Roxtron GTX Snowboard Boots

Sunice Looks to Get an Edge in Style

Having an edge in golf is what the game is all about, but soon you might be able to wear that edge, or at least wear the new Sunice Edge collection of golf apparel, which promises a trimmer fit, sleek style and one packed with cool details.

The Sunice Edge is made of a range of garments that will let golfers get in the swing in layers. The outerwear is made from GORE-TEX with Paclite technology, delivering the lightest, most package of Gore’s waterproof membranes, whilst the mid-layers utilize Windstopper technology that lives up to its name. This offers breathability to offer comfort while blocking the wind for everyday play. Continue reading Sunice Looks to Get an Edge in Style

Gore Bike Jacket Loses the Sleeves

In parts of the United States summer time means hot days with an unfortunate chance of rain. So what’s a cyclist to do if worried about rain but still determined to ride? A rain jacket won’t do, but a regular cycling jersey is just no fun to wear in the rain either. Gore Bike Wear has an intriguing solution, the Xenon jacket for “temperatures that don’t quite warrant a full-coverage rain shell.”

The Gore Bike Wear Xenon GT AS Jacket Short ditches the sleeves but still features the traditional waterproof GORE-TEX Active Shell fabric. It doesn’t feature a hood, so arms and head will be exposed to the elements, which in the summer heat could be refreshing. Instead it is designed to keep the core dry. Continue reading Gore Bike Jacket Loses the Sleeves

U.S. Suits Up With Sunice

The Emerald Isles are known for many things, including their green beauty. This makes for scenic golf courses, but it can be a little… wet too. There is a joke that there are two kinds of weather in Ireland, which are raining and going to rain. The U.S. Solheim Cup Team will be able to beat the weather and stay warm and dry as it suits up with Sunice Outerwear for this month’s event at Killeen Castle in County Meath, Ireland.

Rosie Jones, the U.S. team captain, selected Sunice for its attention to styling and exceptional performance in a difficult wet climate and the players will wear as part of their exclusive uniform multiple Sunice garments manufactured using only Gore-Tex fabrics to ensure they are provided ultimate performance and protection from the elements.

“As we get closer to the Solheim Cup, the anticipation is mounting as we anxiously await the appearance of Team USA in their custom-designed Sunice outerwear suits,” said Mark Fletcher, President of Sunice. “The design and development process that involved our top product people working in conjunction with Rosie Jones and her assistants was a fun experience and we worked well together as a team.” Continue reading U.S. Suits Up With Sunice

GORE RideOn Cable System Goes on a Diet

W.L. Gore & Associates, the makers of GORE-TEX, have recently announced a lighter version of their RideOn cable system. With the upcoming release of the Gore RideOn Ultralight Sealed Shift Cable System, cyclists will enjoy a 42 percent reduction in housing weight and shifting friction reduced by 20 percent. Along with the diet, the new RideOn cable system will feature 100 percent non-ferrous housing (no rusty housing); improved flexibity to aid in cable routing; full length, lubricated housing; and a new GRUB seal which is designed to be more compatible with new derailleurs.

The original RideOn Cable System was introduced back in 1993, and even though it was expensive, became a favorite for mountain bikers. I personally used RideOn cables in the mid-90’s when racing in the mud and muck of the East Coast, but to squeeze our meager racing budget, we only used it with the rear derailleur. We saved the cable and casing that was intended for the front derailleur for use later in the season with the rear derailleur. Gore stopped producing the RideOn Cable System in 2003, but resumed after relentless requests from cyclists.

Continue reading GORE RideOn Cable System Goes on a Diet

Scape Let’s You Run Without Running Into Your Eyes

Summer is just about here, and that means time to get out for a run or ride. The problem is that the sun can be very harsh, so it is advisable to cover up with sunblock. But most sun screens don’t mix well with sweat, and this can be a stinging feeling when the lotion hits the eyes.

Dr. Nic Marten devised a solution. As a lifelong enthusiast of action sports including surfing, windsurfing, snowboarding and mountain biking, he personally learned the all too hard way that sweat makes sun block run. He worked to create SCAPE Athlete Sunblock, which promises to be five times more waterproof and sweatproof than a leading sport sunblock, but more importantly provides amongst the highest levels of UVA protection.

The SCAPE Athlete Sunblock will not rub off as it features a Polyplex Polymer technology that was developed in vitro to better adhere to the skin, forming an almost Gore-Tex like barrier, yet it is breathable and keeps body temperature down. It won’t clog pores, allowing runners and other athletes to work up that good sweat. It is even loaded with vitamin E and other antioxidants to protect and nourish the skin.

It has us wanting a nice sunny day so we can sweat it up!

SCAPE Official Website

Old Hunters Never Die, They Just Optifade Away

After introducing its Gore Optifade Concealment Open Country pattern, which was optimized for backcountry hunters, in 2009 the company has now developed a Forest Pattern for tree stand hunters who scout out wooded environments and from elevated angles.

This is because those who hunt from heights tend to have stark contrasts, notably bright sky, dark leaves and branches, as well as being defined by the lines of trees. These lines say experts make it easier for dder and other animals to detect a hunter because of the contrasts with the sky with branches. Those the new Forest pattern doesn’t make it so easier for the prey to see the hunter in the forest from the trees. The Forest pattern is reported to have been scientifically designed for close engagement ranges of under 20 yards and for elevated angles.

Gore Optifade Products

Gore(Tex) in 2011

We heard that Gore-Tex will roll out a new fabric that the company says will be the most breathable waterproof material yet. The new Gore-Tex Active Shell won’t actually make it to shops until about a year from now, but it should prove to be the wait.

This new technological breakthrough in fabric shouldn’t be confused with the already on the market “Windstopper Active Shell” either. The Gore-Tex Active Shell will do much the same, but dare we say even better. According to reports it will provide a combination of lightness and breathability so it can function as a shell for cyclists and runners alike, and thus can be used in more “minimalist” garments. Additionally it will be ultra-lightweight enough that it will be good for climbers and hikers where every ounce counts. The key to getting the weight down required Gore to change the very construction, thus limiting the thickness of the layers and more importantly reducing the amount of glue used in the process.

Now the only thing to do is get through the next nine to 10 months and then try it out. We’ll keep you posted.

Gore-Tex Official Website

[Via Outdoors Magic: New Gore-Tex Fabric Launches]