Golf Club | Evolving Consumer

Force of Power

PowerBilt debuted its latest rendition to its popular Air Force One driver line this month. The Air Force One DFX (Deep Face Extreme) offers a clubface that is 5mm than the previous model, which allows the club to catch the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.

“We reduced the nitrogen pressure to 80 pounds, for better impact feel,” says Ross Kvinge, President of PowerBilt. “This new amount of nitrogen generates a tremendous trampoline effect for increased ball speed. In fact, now the trampoline effect is up to the USGA maximum limit. Shot dispersion is also the tightest ever in our drivers. And by adding 6 grams low and forward in the clubhead, we moved the CG lower and more forward than in any other Air Force One driver. We did this to appease our clubfitters who requested a better smash factor. I can confidently say that this is the most solid driver we have ever produced.”

The new club utilizes PowerBilt’s patented Nitrogen N7 “Nitrogen Charged,” technology makes its debut in the Air Force One DFX driver. This newly patented method reinforces the clubface without adding any weight. The club also features a forged titanium body with titanium cup face technology, as well as aerodynamic clubhead shaping.

The Air Force One DFX is one serious club.

PowerBilt Golf Official Website

Nike Golf Swings With New Wedges for 2014

Golfers know they won’t always hit the green in the most ideal conditions, but Nike Golf will help with the upcoming VR X3X Toe Sweep wedges, which can tackle rough or wet grass, difficult lies and even daunting bunkers. These were designed to be the solution for the toughest conditions golfers might face.

“We built the VR X3X Toe Sweep wedges from the ground up,” says Mike Taylor, Nike Golf Master Modelmaker. “Our Tour athletes have told us that the toe side of the sole is most critical in bunker performance. In a bunker shot, these new wedges are carefully crafted to provide bounce relative to the path of the club head. Around the green, our athletes ask for material to be ground away from the heel to aid open-face versatility – and we’ve done that with this new design.”

The VR X3X features improved groove technology to deliver a more consistent shot in all conditions, while the wider sole area toward the toe can help make it easier to hit out of the bunker. The new wedges will be available in January.

[Press Release: Nike’s VR X3X Toe Sweep Headlines New Wedges for 2014]

TaylorMade Lives Up to the Name

You can have a customized driver made for you, or you could pick up the TaylorMade SLDR – a golf club that can adjust to your game. It offers a low, forward center of gravity that can have you make straighter, longer and faster drives. It is designed to increase your launch angle and reduce the spin on the ball, while the 20-gram sliding weight can be adjusted and move along a 21-point track to put precision on each stroke.

TaylorMade SLDR Driver

Lefties Get Forged Blade

South paws don’t always have an easy time of it, as the world is often created by right-handed people. But Miura Golf is looking to make it a little easier for those left-handed golfers. The company has expanded its left-handed offerings to include a new LH Limited Forged Black Blade and new LH Black Wedges.

The LH Limited Forged Black Blades will certainly seem similar. These feature the same shape and performance to the company’s RH Limited Forged Black Blades. In addition the new LH Black Wedges mirror the successful Miura RH Black Wedges, featuring lofts in 51, 55 and 59 degrees. These also features design that follows the performance principles of the RH Blacks.

The Blades and Wedges offer a striking no-glare, jet-black finish that “breaks in” over time and play, settling into a silvery-gray patina that’s a little different for each golfer, depending on where and how often he or she plays.

Miura Golf Official Website

Nike Goes to the Forge

Nike Golf has announced that its Nike VR Forged wedge family is now available at retail. This line is fine forged of a soft 1025 carbon steel and finished in premium satin chrome. This delivers shot-making consistency, tour-level feel, and long-life groove performance. The VR Forged wedge features three distinct sole grinds to ensure ideal set-up from sand, fringe, fairway or deep rough for different players. The three sole grinds are Standard Grind, Dual Narrow Grind and Dual Wide Grind.

This wedge features a dual narrow grind, along with a narrow sole width with higher bounce and extreme heel relief. The wedge has been designed to sit low to the ball whether the face is square or open. Wedge details after the jump

The RIFE Stuff

Calling its new putter “Iconic” is a bold statement, but RIFE doesn’t mess around. The new RIFE Iconic lived up to its name as it was the club of choice at the Par 3 Tournament held last week at The Masters. The Iconic is part of RIFE’s new Vault 001 Series and feature classically designed blade with RollGrove Technology Face that the company claims creates the truest “no skid” roll no matter where you hit the ball. Given the showing at the Par 3 this might be the RIFE stuff.

RIFE Golf Official Website

Drive It Home

There are plenty of products that can claim to be tailor made but then there are those golf clubs that are TaylorMade. For 2013 the company comes out swinging with the R1 Driver, which offers an adjustable loft sleeve that gives users 12 options between eight and 12 degrees. It also features two shot shape weights and a face angle sole plate that offers seven options of neutral/square, open or closed, allowing you to just drive.

TaylorMade Golf Official Website

Holiday Gift Idea: SensoGlove

If you’re looking out for Black Friday sales, the SensoGlove is offering a deal for the golfer on your list. Get a 20 percent savings on the Sensosolutions website with the coupon code “BlackFriday12″ between Friday, November 23 and Friday, November 30th. Continue reading Holiday Gift Idea: SensoGlove