Football | Evolving Consumer

Nike Soccer Shoe Laser Strike

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Nike just released its Nike T90 Laser IV soccer shoe. The “football” shoe is 20 percent lighter than the previous version. It features a streamlined silhouette that provides enhanced fit and lets wearers feel the ball. The forefoot area has a newly configured adaptive shield design that works with the foot’s natural motion to boost performance. Constructed from high performance synthetic leather, the upper provides a soft and close-to-the-foot fit. On the sole, a new stud design enhances speed and movement, without added weight or pressure.

To coincide with the launch, Nike Football created the T90 Strike Counter on Facebook. This app allows users to log their goals, and recreate the action in a 3D image. Report the spot on the pitch from where a goal was scored; where in the goal the ball went, and what part of the boot (shoe) was struck the ball. The data render a 3D image that can be shared with friends. Participants can also check out the 3D image and input from pro football players.

Nike T90 Laswer IV Football Shoe Official Website

Made in America: Slastix by Stroops

Resistance bands are a great way to build strength or aid on the road to recovery from an injury. These bands are typically made of rubber, similar to Latex, and can sometimes break during use causing additional injury. This is counter productive especially if they are being used for rehabilitation. Since the mid-1990’s, Stroops has been making a safer resistance band under the name Slastix Technology – designed and manufactured in America.

(Video after the jump)

Continue reading Made in America: Slastix by Stroops

Are Football Helmets and Other Protective Gear Still Short of Goal Line?

Football season – including Professional, College and High School – is well underway, and beyond upsets and surprising victories, much of the talk this year continues to be about the helmets. NBC Sports noted last week that Philadelphia Eagles quarterback Michael Vick was looking to have his helmet re-fitted by Riddell, shifting from a Schutt helmet, possibly the version he wore when he suffered a concussion against the Atlanta Falcons.

Vick reported looked to have his helmet re-fitted by Unequal Technology, which would use Kevlar to “disburse the effects of a blow to the helmet.” It was also reported that while this technology is new to the gridiron it has been used in hockey helmet and of course in the military.

This reporter, who has experience as the author of books and articles on actual military helmets, can attest that there is a difference in what Kevlar is designed to do. Kevlar is typically used in ballistic helmets, namely those meant to stop a bullet on a battlefield to save a wearer’s life (where a concussion would be preferable to death), and not for the brunt force trauma that one might experience on the playing field. Continue reading Are Football Helmets and Other Protective Gear Still Short of Goal Line?

New “Impact Indicator” Being Added to Football Helmets for 2011 Season

Football season officially kicks off in a few weeks, and players in the United States and Canada will be taking to the field with the Impact Indicator as part of this season’s newest additions to the protective equipment. Fittingly it was developed by Battle Sports Science USA, as a way to measure the G-force and duration of hits (impact) sustained by an athlete’s head during play or activity in sports. It uses highly sophisticated technology and proprietary software, embedded in a helmet chinstrap, to signal the possibility of a head injury. This revolutionary new product will alert parents, referees, players and coaches to get a player off the ice or field for a medical assessment – maximizing treatment, recovery and possibly preventing subsequent brain injury.

In addition to making its way to the gridiron the Impact Indicator is being introduced as a safety device for use in the sports of hockey as well. Now players can keep their head in the game and protect it too!

Battle Sports Science USA Official Website

Hydromax – The End of the Water Boy?

We may soon mark the end of the end of the era in football. Over the years there have been many changes to the game, the introduction of helmets and pads, the change of the grid field and even rules in scoring. But soon, the once proud water boy maybe out of a job thanks to a new wearable water supply system.

In truth, this could actually solve an increasingly worrisome problem. Dehydration remains an issue for many players, especially in southern states and on those sunny and warm fall days. The Hydromax system could just be the key to keeping athletes hydrated for those times when water remains on the sidelines – so close and yet so very far away. Continue reading Hydromax – The End of the Water Boy?

Artificial Clouds to Beat the Heat

While no one wants it to rain on game day, too much sun can be a real pain – and actually a health hazard for those in the stands. There are indoor stadiums of course, but that’s not the same. And even retractable roofs don’t always shield everyone away from the glare of the sun’s rays.

This is no doubt a concern for the 2022 World Cup games that will be played in Qatar, where extreme summer heat is something that can’t be easily beat(en). The solution, according to The Daily Mail is a cloud. We’ve heard of the digital cloud – as in online hosting of digital data – but this is actually an artificial cloud. And least you fear that this is some of gaseous creation, it is actually lightweight carbon structures carrying a giant envelope of material containing helium gas. In other words, large balloon like objects. So maybe a retractable roof would be the better idea?

However, because of the region has so much sun, organizers are looking to power the artificial clouds via solar power, as well as the air conditioning in the stadium. Hopefully as this will let spectators beat the heat.

[Via The Daily Mail: Pie in the sky! Qatar invents artificial clouds to beat the heat at 2022 World Cup]

New Brain Bucket Developed for Little League, Introduced at “The Dome”

For years batters have walked up to the plate whilst wearing protective headgear. Now soon pitchers may be required to take the mount with helmets on as well. This wee Easton-Bell Sports announced the development of new headgear at the Helmet Technology Center, internally known as “The Dome.”

Easton-Bell Sports CEO Paul Harrington, along with Little League International President Stephen Keener, California Interscholastic Federation Executive Director Marie Ishida and Marin County high school baseball player Gunnar Sandberg in Scotts Valley, introduced a new helmet prototype. The Easton-Bell Sports pitching helmet prototype uses lightweight energy managing materials to provide protection to the most vulnerable areas of the head, without compromising comfort or performance. The helmet is made of expanded polystyrene polycarbonate, which is attached to a comfortable liner and elastic strap. Continue reading New Brain Bucket Developed for Little League, Introduced at “The Dome”

Nike Hits the Field with Air Zoom Alpha Talon

While it seems late in the season – given that the playoffs are just around the corner anyway – for Nike to introduce new equipment. But enter the Air Zoom Alpha Talon shoes. These feature a fully adaptable traction system, with retractable cleats on the interior of the forefoot. These extend when pressure is applied, giving the player more traction at times when it is needed, and then retracting afterward. The cleats also utilize Nike’s new Flywire technology, which provides lightweight support for sideways movement, and to help cushion the foot the Air Zooms further provide Pro Deflex padding. The new shoes will hit the gridiron this weekend and will be used by a variety of NFL players. Continue reading Nike Hits the Field with Air Zoom Alpha Talon

Nike Brings Adaptive Traction to New Football Shoe CR Mercurial Vapor SuperFly II

Imagine you’re on the soccer field, and go for the ball, but the cleats on your shoes are just a hair short for the muddy surface and you slip. The opposing team gets the ball and scores the winning point of the game. Get the a pair of Nike CR Mercural Vapor SuperFly IIs and you’ll have an extra 3mm on the adaptive studs depending on the ground conditions and pressure exerted by the player. The adaptive traction system can extend or retract by those 3 mm, possibly saving the field and maybe even the shoes from undue wear when not needed.

Blades are positioned directionally on the forefoot to maximize cutting and allow for quick changes in direction. Secondary toe traction provides added toe-off power to get you started on that sprint during a play. Continue reading Nike Brings Adaptive Traction to New Football Shoe CR Mercurial Vapor SuperFly II

Will 3D Change the Way the Game is Played

There has been a lot of talk this year about 3D, and what 3D means for sports. But most of the talk has been centered around how those sitting on the couch will experience the game, not in how it is played. So far the emphasis has been in watching sports in 3D on TV, but this weekend The New York Times reported that another facet of 3D is in the works, which could make the way the athletes prepare for the game – big and small. Continue reading Will 3D Change the Way the Game is Played

Nike5 Collection Caters to Three Styles of ‘Futbol’

There’s a group that plays soccer in the North end of Central Park in New York City. They play until the grass wears bare, and there’s nothing left of the field except hard-packed dirt. We’ve wondered why they wear the field down to dirt, but it turns out they’re probably playing a variation of their favorite football, Sala. There’s three variations on football popular in Europe, Central America and North America. Those are cage, caneta and sala. Nike just introduced a collection of Nike5 shoes addressing each sport. Continue reading Nike5 Collection Caters to Three Styles of ‘Futbol’

Kick Off with the Nike Total 90 Tracer Ball

As football season starts here in America, it’s still worth thinking about the sport the rest of the world calls football, what we call Soccer in the U.S. Just in time for fall ‘futball’ Nike introduced its Total 90 Tracer ball. The new ball is designed for consistency, accuracy, touch and visual acuity. The ball has hand-sewn seams, improved bladder tension and the surface texture you expect to kick around the field. The surface texture is actually a micro-textured casing, which regulates airflow equally across the ball’s entire surface. The ball is then less prone to wobble, and takes a more direct, arrow-like flight. Continue reading Kick Off with the Nike Total 90 Tracer Ball

Adding a Chip to Line Calls

How many calls came into question during the recent World Cup competition in South Africa? In just about every competitive sport, referees must call who crossed the line first, or if the ball was inside or outside of a line. Many sports have addressed the issue. Tennis uses a Hawk-Eye technology that films and replays the ball play in question. Cycling uses cameras on the finish line and transponders on each bike. Football draws a digital line in the replay to measure the ball and distance it’s traveled. More technology is on the way.

Continue reading Adding a Chip to Line Calls