Italian bike maker Bianchi has endured the test of time, and now is looking to bring time keeping to the wrist with a new line of watches. These Swiss-made watches are part of the new “Barcelona 1973” line, named for Felice Gimondi’s victory on a Bianchi bike at the UCI World Championships 30 years ago.
The line, which includes three different models, will be available from the bike maker beginning next month. These will each feature Bianchi’s famous celeste color. These won’t track heart rate, calories or distance but they’ll look stylish on and off the bike.