Clothes they say make the man, but do clothes make the rider? We’ll find out in September as Interbike, the largest bicycle trade show in North America, is once again hosting the Interbike City Style Fashion Show. This is not a show of Lycra-clad racers, but a show of stylish, lifestyle types of clothing including many entries which can be worn on the bike as well as stroller around town to run errands.
Presented by Momentum Magazine, this year Interbike show attendees will get to enjoy two shows. On September 14 and 15, at 2 p.m., both shows will happen in the Urban Lounge which is in the Hall ‘G,‘ on the street level of the Sands Convention Center. Different from other fashion shows is how the catwalk is setup…instead of pouty looking models stomping down the runway, an indoor road loop is laid out so that the models can ride around in the clothing submissions and best display the cycling apparel and bikes in action – giving each attendee a front row seat.
Even though Interbike is an ‘industry only’ trade show, companies and fashion designers are invited to submit clothing and accessories for consideration. Represented clothing, accessories and bikes will include a variety of lifestyle categories including Work, Daytime Casual, Weekend Casual, To the Gym, Semi Formal and Formal. Companies and designers interested in potential inclusion should return the completed submission Interbike Fashion Showform and clearly labeled low-res product photo to Mia Kohout at mia@momentumplanet.com or via fax at (604) 669-9870. Product submissions are due on or before August 1, with accepted companies being notified of inclusion on August 8. Below you will find a link to the submission form.