Tag: fashion

Antigua Brings Fashion to the Fairway

Fashion on the fairway this fall will be about a lot more than just plaid. And while it might be hard to consider that the fall golf season is just around the corner – especially given that for a lot of us it still feels like winter – it is never too early to think fashion forward.

We’re hearing about Antigua’s fall based outerwear, which is created to function in various climates and will incorporate the trend that focuses on layering. As the weather changes – and do we know it can change – clothing needs to be able to be taken off or put on, to adjust to comfort and function. This year Antigua is layering up beginning with base layers that can be combined with wind resistant or water resistant wind shirts and jackets as well as worn with fuller weight outerwear pieces to function against more inclement weather, and feature a proprietary Desert Dry moisture management technology. These are constructed with a hyper-micro poly fleeced backing against a super soft interlock face which has enough weight to be worn alone and is light enough that it layers remarkably well. Continue reading Antigua Brings Fashion to the Fairway

Fitness Clothing Market to Reach $126.30 billion by 2015

According to a new report by Global Industry Analysts, Inc., the global market for sports and fitness clothing will increase to $126.30 billion by 2015, driving in part by sales in the burgeoning Asian market, as well as the evolving markets in Latin America, Africa and surprisingly even the Middle East.

The United States currently is the world’s single largest market for sports and fitness clothing, with Europe and Asia-Pacific following. The aging-but-active population in these regions will see continued growth, especially as women remain a highly lucrative target audience.

We at KineticShift hope that this increase as a market means that we’ll continue to see innovative products that help encourage people to work out, while offering fitness benefits as well. Clothing maybe fashion, but fitness shouldn’t have to be fashionable.

Global Industry Analysts Official Website

Biggest Loser Inspired Clothing Now Available

You need to look good to feel good while working out. That’s the motivation of the new BL Body athletic line of fitness attire, which was inspired by the high NBC series The Biggest Loser. This line of clothing uses a special shaping technology to give anyone who wears it a bit of extra support to feel good, and thus look good.

Fashion designer Bruno Schiavi created the clothing, with the idea of providing empowerment to help people change their lives in a very positive manner. The garments feature longer cuts, hidden pockets and thumb holes, as well as including features such as iPod holders for wearer’s. Likewise, Schiavi introduced the line with bright and vibrant colors to encourage the wear to remain motivated in their attempts at healthier living.

The BL Body athletic collection is available from HSN.com

Carrera Introduces New Ski Helmets and Eyewear

The Italians take fashion seriously; there is simply no denying that fact. And although it is also a well-established fact that the Italians really like to keep their hair well styled, they also are taking safety on the mountains quite seriously these days. But just because you need to protect your eyes and your noggin on the slopes doesn’t mean you can’t look good at the same time.

This is especially true with Carrera’s new line of ski products that include new helmets with eye-catching colors, fine details and exclusive graphic effects. Among the new products for the 2010/11 ski season are the Bullet Rosso Line of lightweight, but still durable fiberglass ski helmets that ensures users an excellent fit with an aerodynamic design. The helmets feature a special “dry wave” inner lining that will absorb moisture and provide better comfort – unfortunately it can’t promise unkempt looking hair after a day in the powder, but that’s probably why the Italians eat dinner so late. Continue reading Carrera Introduces New Ski Helmets and Eyewear