Sporting footwear maker Adidas has long been known to take chances and try new things. So it shouldn’t come as a surprise when the company announced last Friday that it had reached a deal to sign several professional snowboarders to its new team.
Joining Jake Blauvelt, who signed earlier in the year, and with a soon to be released signature après shred boot launching this month, the following professional snowboarders join the Adidas team: Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika. The company further noted that the Adidas snowboarding joins Adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders.