Eco-friendly | Evolving Consumer

Skateboarding was born in America, but the sad truth (at least for purists) is that many of the parts are now made overseas. Fortunately there are still a few companies out there that are producing products to let boarders grind it and show some American made pride.

Based in San Diego, California, Kontrol Wheels is still producing skateboard wheels in America. The company was founded by Dan Eager in 2004, after he and few other engineers came up with a new technology to mold urethane wheels.

This new urethane-molding process not only eliminated much of the physical labor, but also created a superior skateboard wheel. It even reduced the amount of waste that came with conventional manufacturing.

Video after the jump

Continue reading Made in America: Kontrol Wheels

While much of the country is again trying to dig out from a major winter storm, the white stuff probably has the snow sport industry smiling. After all, if it is going to snow you might as well enjoy it. This week the shift has moved from the show floor halls at Snowsports Industries of America to the outdoor demo days, but we look back at the word from the show.

The buzz is that the slopes will feature skiers and riders clad in “svelte” high-tech gear of all sorts, including down sweaters, as well as faux fur and tight fitting outfits with bold colors. On the board there will likely be more rocking, as the major trend continues to be the rocker shapes, as well as a greater emphasis on all-terrain freestyle boards.

Snowboarding and skiing will likely take a cue from cycling, with helmets becoming a greater emphasis for safety. According to numbers from the show, the numbers of people wearing helmets has increased to a record high 57 percent. And as with other sports, the helmets are evoking a new sense of style, becoming fashion accessories rather than just protective gear. Continue reading SIA: Snow Sports Looks to Another Good Year