Danish footwear brand ECCO – which according to reports is the second-largest shoe maker in the world and has produced more than 350 million pairs since 1963 – celebrates 50 years in business. While the company makes casual and dress shoes, we’ve seen many of its golf, running and outdoor models.
What makes ECCO unique is that it is a vertically integrated with its own leather tanneries and factories, and of course high-end retail-end establishments. We say congratulations to ECCO and hope we’ll see continue to go the distance.
[Via Gearjunkie: 2nd Biggest Shoe company in World (celebrating 50 years in business)]
The ECCO BIOM Lite 1.1 shoe has a casual look to it, but it is actually meant for running, hiking and other activity. The concept here is that it is the shoe you can wear every day but if the mode strikes to start running it can handle it. The BIOM provides a natural foot position that is akin to the barefoot running shoes, which is expected as this shoe has virtually no padding. Thus this shoe encourages a mid-foot landing.