Tag: EasyTone

Latest Reebok and Chapter Collaboration Goes Leather

Reebok has been introducing a slew of new athletic shoes that promote some sort of new technology (although the company has had to settle a Federal Trade Commission lawsuit against the company’s booty-building EasyTone shoes). I have been wearing Reebok’s RealFlex running shoes for a few months and I now swear by them. They have replaced my hipster Converse Chuck Taylors as my every day shoes. They are comfortable, lightweight, and great looking, and I plan to buy a new pair shortly.

But prior to the RealFlex I have never looked to Reebok for athletic shoes, and I’ve viewed them more as a purveyor of lifestyle kicks (still love and rocking my old Reebok camo sneaks). In this collaboration with Japan’s Chapter World, Reebok’s Alien Stomper resembles the shape of basketball high-tops but there’s a feel of luxury here: two types of leather with gold accents and a camouflage insole. This isn’t Reebok’s first relationship with Chapter World, but it’s definitely more subdued. You could step out in these on the court, but they’re better suited for the club, methinks.

Chapter World Official Website
[via Kicksonfire.com: Chapter x Reebok Alien Stomper]

EasyTone and Reebok’s Shapely Settlement With FTC

Reebok has reached a settlement with the FTC told to be worth $25 million in customer refunds concerning its EasyTone and RunTone Shoes. The FTC charges Reebok “deceptively advertised ‘toning shoes,’ which it claimed would provide extra tone and strength to the leg and buttock muscles.” As part of the settlement agreement Reebok will pay $25 million. The funds will go toward consumer refunds either directly from the FTC or through a court-approved class action lawsuit. Continue reading EasyTone and Reebok’s Shapely Settlement With FTC

Showdown Over “Toning Products” Looming?

A war of words could be brewing over those so-called “toning” shoes reports MediaPost, which notes that Nike is firing back at rivals Reebok/Adidas (Adidas owns Reebok). Nike is running print ads (see below) for its own Trainer One women’s shoe, with the headline “The Ultimate Quick Fix is not a magical toning shoe,” and follows with the tag line: “This shoe works if you do.” In other words it goes back to the old Nike slogan of “Just do it.” So is that the end of the “toning” craze? Not likely. Continue reading Showdown Over “Toning Products” Looming?