Tag: Easton-Bell Sports

Bauer Plays Ball

BauerThis month it was announced that Easton-Bell Sports will sell its Easton baseball and softball business to Bauer Sports for $330 million. In addition Easton will sell its hockey business to a “third party,” which appears not to be Bauer – an odd decision given that Bauer has been mostly known for its hockey equipment.

Easton-Bell Sports will retain its Bell, Riddell, Giro, Blackburn and Easton Cycling, and will rename itself BRG Sports. Bauer will be acquiring the Easton brand name and will license it back to BRG Sports for use on its cycling and hockey products.

[Via Bicycle Retailer: Easton-Bell Sports sells baseball/softball business to Bauer]

Interbike 2011: Key Brands Returning

As we head into spring that means we’re at about the “half way” point to another Interbike, the the cycling industry’s annual flagship trade event. This year the show hits its 30 year mark, and is quickly selling out as exhibitors large and small lock up their space for the September 14-16 show at the Sands Expo and Convention Center in Las Vegas.

“Interbike 2011 is already shaping up to be one of our biggest shows ever,” said Show Director Andy Tompkins. “The mix of established brands that exhibit every year and companies new to the cycling industry or just new to the show provide retailers with the opportunity to see the latest offerings from every corner of the cycling world, something that can only happen at an event as broad based and well-attended as Interbike.” Continue reading Interbike 2011: Key Brands Returning

New Brain Bucket Developed for Little League, Introduced at “The Dome”

 

For years batters have walked up to the plate whilst wearing protective headgear. Now soon pitchers may be required to take the mount with helmets on as well. This wee Easton-Bell Sports announced the development of new headgear at the Helmet Technology Center, internally known as “The Dome.”

Easton-Bell Sports CEO Paul Harrington, along with Little League International President Stephen Keener, California Interscholastic Federation Executive Director Marie Ishida and Marin County high school baseball player Gunnar Sandberg in Scotts Valley, introduced a new helmet prototype. The Easton-Bell Sports pitching helmet prototype uses lightweight energy managing materials to provide protection to the most vulnerable areas of the head, without compromising comfort or performance. The helmet is made of expanded polystyrene polycarbonate, which is attached to a comfortable liner and elastic strap. Continue reading New Brain Bucket Developed for Little League, Introduced at “The Dome”