Dual Eyewear | Evolving Consumer

There is no denying that being to see well while on a bicycle is crucial. So riders opt for corrective lenses, but what do riders who wear reading glasses do? While obviously seeing the road is the paramount concern, being able to see a heart rate monitor or cycling computer is also a concern.

And here is where Dual Eyewear addresses the issue.We first heard about these last year, but the glasses are making the rounds on the blogosphere, which reminded us we should get our eyes checked, and decided to remind readers as cycling season is upon us. The Dual Eyewear glasses work much like regular bifocal glasses, with the lower part providing the magnification of reading glasses. The top part isn’t manipulated and instead these are regular sunglasses – but these won’t affect vision if the rider is wearing corrective contact lenses. The magnification area reportedly isn’t too noticeable while looking straight ahead but help make for a clearer view when looking down. The lenses are 100 percent UV protecting and shatter-proof polycarbonate, available in both clear and amber. Continue reading Biker Bifocals

For years there has been corrective lenses available for those who are active in sports that could be purchased from most optometrists at a premium price. If you do not require corrective lens to see the road ahead of you, but are finding that when you look down at your cycling computer you can no long read the small numbers, there is a new option out there for you. Dual Power Eyewear is a company started by industry veteran Louis Viggio out of Boulder, Colorado that just launched a new line of eyewear, similar to bifocals, to address this issue.

Viggio founded Dual Power Eyewear after discovering that he could no longer read the small numbers on his bike computer and cell phone when out for a ride. After checking local bike shops and sports stores he found plenty of sunglasses, but nothing that addressed this issue.

Dual Power Eyewear launches with three styles, the Dual V6, S4, and SL2. Each model is available in two lens colors (smoke or brown) and feature impact resistant TR90 frames, shatterproof and scratch-resistant polycarbonate lenses, and a discrete +1.5, +2.0, or +2.5 Optimized Magnification Zone.

Dual Power Eyewear is intended to be sold at retailers in a similar manner to how reading glasses are sold at most pharmacies. The consumer picks the style and magnification that meets the level of correction, and simple purchases them at the register – no prescription needed. Continue reading Keep Riding in Focus