Home video sales of DVDs have seen a sharp decline, but the fitness category is showing healthy growth. It isn’t too hard to remember the work out videos of the 1980s, and Darren Capik, CEO of Watch It Now Entertainment (WIN) believes fitness will continue drive the market.
His full service production company enables clients the ability to produce and direct celebrity-driven fitness media by completing every aspect of fitness projects under one roof. WIN remains one of the premier fitness production houses in America and is poised to be a leader in the $30 billion a year fitness industry. It has been commissioned by studios and distributors including Lion’s Gate, Warner Bros, GAIAM, Anchor Bay Entertainment/Starz and Paramount Home Video to produce and direct celebrity-driven fitness media. Celebrity clients include Bob Harper, Jane Fonda, Billy Blanks, Richard Simmons, Kim Kardashian, Julianne Hough, Brooke Burke, Tara Stiles, Deepak Chopra, George St Pierre and Carmen Electra, among many others.
Darren talked to KineticShift about the business of fitness DVDs. Continue reading Sunday Q&A: Darren Capik Tells Why We’ll Watch It Now