The war of the words over “toning shoes” isn’t going to end any time soon, and the Los Angeles Business Journal is now reporting that Skechers is putting its best foot forward, and it looks to kick back at the criticism.
The paper notes, “Skechers has hired Century City crisis communication firm Sitrick & Co. to tell its side of the story and has brought in defamation attorney Anthony Glassman and high-powered litigator Daniel Petrocelli, famous for his victory in the O.J. Simpson civil case.” That’s some big firepower, but as the story notes, there is a lot riding on the shoes.
[Via Los Angeles Business Journal: Shoemaker Steps Up Defense]