Cycling Shorts | Evolving Consumer

These Shorts Shine

Chrome Industries has introduced a new line of cycling shorts for the season. The Spring Riding Kit includes the slimmer Folsom urban cycling short, which is made from water-resistant Everest four-way stretch fabric with a seamless gusseted double-layer crotch for durability and includes a U-lock holster. Reinforced flat-felled seams prevent chaffing, and floating rear pockets with flat seam openings provide comfort for long stints in the saddle.

The shorts retail for around $120, and Chrome’s Spring Riding Kit also includes the 90 percent Merino wool Mason Riding Jersey ($70), De Haro Windbreaker ($95), Chuey Cycling Cap ($30), Cardiel ORP pack ($110), Kursk Pro SPD shoe ($$95) and Merino Ankle Socks ($12).

Chrome Industries Official Website

Eurobike: Are Those Shorts Inside Out?

No those shots in the photo aren’t inside out. These were spotted at last month’s Eurobike, and are a new trend from X-Bionic – which offered clothing demos last week during the Demo Day. The Swiss company noted that its brand hasn’t been available in the United States, which is why these may look so odd to us. The chamois is sewn into the shorts or bibs without the usual layer of material on the outside. This reportedly allows it rest directly on the saddle and reduces friction.

X-Bionic also introduced a line of jerseys that also appear inside out and feature technology called “The Trick,” which is there to make riders sweat more.

These both look odd to us, but then again to those who don’t ride cycling attire isn’t exactly considered normal clothing either!

[Via Bicycle Retailer: X-Bionic clothing is coming to the US — Is the US ready?]

Cycling Underwear

While many people around the world ride bikes in regular clothing, those who put in serious miles know that sometimes having some padding in just the right place can make a big difference. There are times when the Lycra look doesn’t work, but Christiana Guzman of Austin, Texas had another idea.

She launched a Kickstarter project, which has already surpassed its goals, to roll out Chamois Panties. These are meant to be stylish and comfortable cycling underwear for women. They can be used for the spin class or a ride around town.

These feature a foam insert sewn in for added comfort while riding, and unlike traditional riding shorts with a chamois, these panties are designed fit discreetly under your clothing. Video after the jump

Interbike 2011: MACPI spa

httpv://youtu.be/vzsOf5oRD1o

What might be better reserved for a segment on the Science Channel’s show How It’s Made, MACPI spa is an Italian industrial machinery company that produces the equipment used by appeal companies to make your favorite athletic clothing. You may never even see any of their equipment in person, but you probably have a garment that has been assembled using one of their machines. Continue reading Interbike 2011: MACPI spa

Interbike: For Women Doesn’t Mean Pink

Just because it’s pink, doesn’t mean it’s made with women in mind. That’s the feeling among bikers and the emphasis of a handful of “made for women” bike clothing companies. That doesn’t mean they don’t have a pink jersey or pair of socks in there. Here’s a few companies tailoring their gear just for the fairer sex.

Shorts are among the most important garments for cyclists. They must have padding, and they should have coverage enough so people don’t see whether you wear underwear or go bare underneath. We’ve had a pair or two that were too revealing. Tough Chik Woman’s Cycling Shorts are a six-panel style with a rear privacy liner to keep things to the imagination. They feature an E.S.P. Chamois, silicon gripper and tagless labeling so you don’t have the discomfort of a tag poking at you while you ride. This short is recommended for mid-distance rides. Continue reading Interbike: For Women Doesn’t Mean Pink