As the old Peanut Butter Cups commercial suggested some things go very well together, and we expect that to be true in the world of indoor and offseason training on exercise bikes. This week Cycling Fusion, the developer of indoor cycling programs, announced that it has purchased Heart Zones, USA, the company that created the first heart-rate training systems.
Cycling Fusion founder Gene Nacey had already established a relationship with Sally Edwards and her company Heart Zones. “After being certified by Mad Dogg and opening a dedicated Spinning studio, I quickly began to understand why the outdoor cyclists were not coming to class,” says Gene Nacey. “I raced MTB for 10 years and had a few years of road riding under me as well. The cycling community needed a lot more science and sport specific training than what they would normally find in Spin class. That lead to my work with Sally Edwards and Heart Zones. The heart rate training began to bring them in, but I have to say, it wasn’t until the Keiser power bikes arrived that they began to take us seriously. This combination became quite compelling.”
The new partnership will hopefully see even greater innovation in the world of indoor cycle training. KineticShift.com will follow the developments from Cycling Fusion and Heart Zones in the months to come.