With October being breast cancer awareness month we’re seeing several promotions and campaigns to raise awareness and to highlight the important role exercise plays in reducing the risks. This includes the Fourth Annual Cybex Pink Ribbon Run.
The maker of premium exercise equipment is partnering with fitness clubs, and other organizations to install special-edition pink treadmills throughout the country. For each mile logged on every new qualifying pink Cybex treadmill during October the company will donate 10 cents to the Breast Cancer Research Foundation. More than $100,000 has been raised in the first three years of the Pink Ribbon Run, with this year expected to surpass previous years.
Those who use mobile personal training will soon get to bulk up – at least in terms of the software they use to help to stay fit. This week Cybex International Inc., exercise equipment manufacturer, and PumpOne, professional personal training solutions developer, announced a partnership that will provide users of online and mobile fitness applications with increased access to Cybex technology and research.