The SIA Snow Show is still more than two months away, and winter is still a month off itself, but already the annual industry trade event is poised to sell out. Predictions of a bad winter is good news for the snow sports industry, which expects to draw more than 19,000 attendees including snow sport suppliers, retailers, reps, athletes and professionals from around the world to the Colorado Convention Center in Denver for the January 26-29 event.
The Snow Show, which sold out in booth space last June, will feature over 900 snow sports brands throughout over 330,000 sq. ft. square feet of exhibit space including 96 new exhibitors, which are brand new to the Show or returning after taking a hiatus. 2011 Video Recap after the jump