Tag: Clothing

Sunice Makes for Nice Fitness Attire

There have long been clothes that look stylish and clothes that are good for fitness. Sunice is working so that this doesn’t have to be mutually exclusive ever again. Canada’s number one outerwear company announced last week a new fabric for its Typhoon category.

Zephal is a lightweight, quieter performing fabric that feels good and provides a whole lot of style. The Typhoon category encompasses all that represents a very well designed, lightweight rainsuit with a 3 year waterproof guarantee. Textured materials accentuated with strategically placed stretch inserts makes Typhoon a great fashion essential for golf by fulfilling expectations of looks and performance.

“As Sunice continues its search for the most technical, performance driven fabrics for golf, we are confident that the Zephal collection will continue to grow as it’s supple hand feel and light weight are so perfectly suited to the sport,” said Heidi Rowsell, Marketing Manager for Sunice. “This category makes fashion and function very affordable in a fully waterproof and breathable suit. It’s tough to beat on price, performance and looks.”

The fact that it is waterproof yet breathable means that the Sunice attire will be good in the sun or rain. So very NICE from Sunice.

Sunice Official Website

Fitness Clothing Market to Reach $126.30 billion by 2015

According to a new report by Global Industry Analysts, Inc., the global market for sports and fitness clothing will increase to $126.30 billion by 2015, driving in part by sales in the burgeoning Asian market, as well as the evolving markets in Latin America, Africa and surprisingly even the Middle East.

The United States currently is the world’s single largest market for sports and fitness clothing, with Europe and Asia-Pacific following. The aging-but-active population in these regions will see continued growth, especially as women remain a highly lucrative target audience.

We at KineticShift hope that this increase as a market means that we’ll continue to see innovative products that help encourage people to work out, while offering fitness benefits as well. Clothing maybe fashion, but fitness shouldn’t have to be fashionable.

Global Industry Analysts Official Website

Gore(Tex) in 2011

We heard that Gore-Tex will roll out a new fabric that the company says will be the most breathable waterproof material yet. The new Gore-Tex Active Shell won’t actually make it to shops until about a year from now, but it should prove to be the wait.

This new technological breakthrough in fabric shouldn’t be confused with the already on the market “Windstopper Active Shell” either. The Gore-Tex Active Shell will do much the same, but dare we say even better. According to reports it will provide a combination of lightness and breathability so it can function as a shell for cyclists and runners alike, and thus can be used in more “minimalist” garments. Additionally it will be ultra-lightweight enough that it will be good for climbers and hikers where every ounce counts. The key to getting the weight down required Gore to change the very construction, thus limiting the thickness of the layers and more importantly reducing the amount of glue used in the process.

Now the only thing to do is get through the next nine to 10 months and then try it out. We’ll keep you posted.

Gore-Tex Official Website

[Via Outdoors Magic: New Gore-Tex Fabric Launches]

Biggest Loser Inspired Clothing Now Available

You need to look good to feel good while working out. That’s the motivation of the new BL Body athletic line of fitness attire, which was inspired by the high NBC series The Biggest Loser. This line of clothing uses a special shaping technology to give anyone who wears it a bit of extra support to feel good, and thus look good.

Fashion designer Bruno Schiavi created the clothing, with the idea of providing empowerment to help people change their lives in a very positive manner. The garments feature longer cuts, hidden pockets and thumb holes, as well as including features such as iPod holders for wearer’s. Likewise, Schiavi introduced the line with bright and vibrant colors to encourage the wear to remain motivated in their attempts at healthier living.

The BL Body athletic collection is available from HSN.com

Showdown Over “Toning Products” Looming?

A war of words could be brewing over those so-called “toning” shoes reports MediaPost, which notes that Nike is firing back at rivals Reebok/Adidas (Adidas owns Reebok). Nike is running print ads (see below) for its own Trainer One women’s shoe, with the headline “The Ultimate Quick Fix is not a magical toning shoe,” and follows with the tag line: “This shoe works if you do.” In other words it goes back to the old Nike slogan of “Just do it.” So is that the end of the “toning” craze? Not likely. Continue reading Showdown Over “Toning Products” Looming?

Primal Wear Clothing For Rockers and Geeks

When you think of cycling attire, you probably think of team jerseys, cycling sponsors and equipment makers. This is all great if you like the team-look, but what if you want to break from the crowd and do the distance not looking like a pro-wannabe?

Over the years there have been plenty of eclectic fashion statements, but the attire from Primal Wear Clothing truly offers something different! The company offers a line of heavy metal and hard rock jerseys that would at first glance seem more attuned to a bunch of burnouts in a van at a concert, than on the mountain bike trail or on the long road ride. But on a closer look these offer riders to strut their stuff and prove their more than pedal gear heads. Inspiring the look of vintage concert shirts, you can get on your head banging with Metallica, feel the long and winding trip with some Pink Floyd, or always good for the long climb the Led Zepplin Stairway Bicycle Jersey.

And if hard rocking isn’t your thing, there are plenty of other options including those for the armed services that will show that you support our troops and more. Primal Wear even has a line of Star Wars themed jerseys instead, and these feature the original movie posters of the first trilogy of films. Let’s just hope they make those in Jabba the Hutt size for the hardcore fans.